According to Kees van Leeuwen, passion and ambition are the main traits of successful Dutch winegrowers. Because the Dutch have no tradition in winemaking, they are willing to learn and apply innovative ideas in their new environment. Ger Bouten adds that being successful in the wine industry requires competence in grape growing, wine making, and sales/marketing.
The program and accompanying article are in Dutch language, below are links to the article and radio program mp3
Article (Goed verbouwen, goed produceren én goed verkopen)
Radio program MP3